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Employee Share Scheme Communication Plan

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Use this Employee Share Scheme Communication Plan for communicating with employees about the share scheme, including launch announcements, updates, and educational materials.

Reading time
How long to understand and implement this template?
5 mins
Word count
How many words in this template?
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What is an Employee Share Scheme Communication Plan?

The purpose of this Employee Share Scheme Communication Plan is to provide you with a flexible and customisable document to serve as a robust and effective starting point for you.

By using our Employee Share Scheme Communication Plan, you can streamline your process, maintain consistency and accuracy, and save time, and it can be easily adapted to fit your specific scenario.

Applicable legal jurisdictions
In which jurisdictions can this template be used?
Great Britain & NI (United Kingdom), Worldwide

Employee Share Scheme Communication Plan


To inform and engage employees about [Company Name]'s Employee Share Scheme (ESS) and provide clear, consistent, and timely communication.

1. Communication Objectives

  • Raise awareness about the ESS.
  • Explain the benefits and opportunities the scheme offers.
  • Educate employees on how the scheme works.
  • Encourage participation and address any questions or concerns.

2. Target Audience

  • All eligible employees.

3. Communication Channels

  • Email: Send detailed information, updates, and reminders via email.
  • Intranet: Create a dedicated section on the company's intranet with scheme details, FAQs, and resources.
  • Employee Meetings: Host informational sessions, webinars, or town hall meetings.
  • Print Materials: Produce brochures, pamphlets, or posters for distribution.
  • One-on-One Consultations: Offer employees the opportunity to discuss the scheme with HR or scheme administrators.
  • Company Newsletter: Include regular updates and success stories related to the ESS.
  • Social Media: Share highlights and achievements related to the scheme on company social media channels.

4. Communication Timeline

  • Initial Launch: Announce the ESS and its benefits.
  • Enrollment Period: Provide detailed information on enrollment and contributions.
  • Regular Updates: Share quarterly or semi-annual updates on the scheme's performance.
  • Annual Statements: Communicate annual statements of share ownership.
  • Important Dates: Send reminders before key dates, such as enrollment deadlines.

5. Key Messages

  • Introduction: Introduce the ESS and its significance.
  • Benefits: Highlight the advantages, including financial rewards and ownership.
  • How it Works: Explain the process, including contributions, vesting, and share acquisition.
  • Eligibility: Clarify who can participate and any prerequisites.
  • Tax Implications: Provide basic information on tax considerations.
  • Support: Offer assistance through HR or scheme administrators.
  • Call to Action: Encourage employees to enroll or participate.

6. Employee Feedback

  • Establish a feedback mechanism for employees to ask questions, provide input, or seek clarifications regarding the ESS.

7. Evaluation and Adjustment

  • Periodically review the effectiveness of the communication plan and adjust it based on feedback and outcomes.

8. Responsible Parties

  • HR Department, Scheme Administrators, Communications Team.

9. Budget Allocation

  • Allocate resources for printing materials, hosting events, and hiring external consultants if necessary.

10. Legal Compliance

  • Ensure all communications adhere to legal and regulatory requirements.

11. Review Dates

  • [Specify dates for regular reviews and updates of the communication plan.]

12. Document Distribution

  • Share this communication plan with relevant stakeholders and responsible parties.

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£ 9

Get much more with our
Share Schemes template toolkit:
Employee Share Scheme Communication Plan
employee share scheme communication plan